Call To Action

You could have the best sales copy in the world but if you don't ask for
action at the end of your letter than the majority of the time you will lose
your prospect.

They may be thinking that the ad was extremely compelling, hard to tear
away from, and that the product was interesting, but a call to action is the
last step in the sales process that pushes them to buy.

Without it, many visitors simply leave, or don’t know what to do.
It is important to remember that your sales process should give the reader
the incentive to buy. Waiting for the reader to come up with the idea to
buy is simply bad advertising. Give the reader a reason to act fast before
you lose their attention.

There are a few different methods to approach a call to action, but
urgency and scarcity are going to be the most effective ways to trigger the
urge to buy.

• Give a time limit on your offer so that the prospect knows he must act quickly.
• If your product has a limited supply or it is necessary to act fast in order to get a good selection, make this very clear.
• If the price of your product or service is increasing, give your prospect a date if possible. The idea of loss creates urgency.
• If the price of your product or service is decreasing or has been reduced, pressure your prospect into taking advantage immediately.
• Make sure you emphasize all the benefits your prospect will get for making an immediate purchase.
• Emphasize everything your reader misses out on or loses for every moment he hesitates.
• If your product is guaranteed, be sure to emphasize that fact so that there is no reason for hesitation.