Many website owners are not aware of several opportunities to earn some cash. You may funel your traffic to some interesting programs ( pay-per-click, banners, affiliate deals, etc). The best program so far is AdSense. Google launched the Adsense program to help small and big websites to moneytise traffic.
I may help you to find solution that suits your industry or topic.
By spending little time and money now, the learning curve can be easily overcome.